Why you should be spending money on YouTube SEO
It’s common knowledge that YouTube currently ranks as the second biggest search engine after Google.
With an estimated 92 billion page views and over 800 million viewers each month, YouTube is definitely a huge traffic source for all types of blogs and websites.
It is therefore a great strategy to get higher rankings and more traffic for your site via YouTube videos.
Many marketers and brands are now turning to YouTube to advertise their products and services. It is cheaper to advertise via YouTube than other generic platforms such as TV and newspapers. However, getting the top position in YouTube search results is often not guaranteed. This is where YouTube SEO comes in.
There is specific formula that describes how YouTube ranks videos. YouTube SEO goes beyond the use of relevant keywords and providing a keyword rich video description, although these are crucial ranking factors. Some of the key areas you can focus on while doing YouTube SEO include generating views, getting more likes, shares, subscribers, and annotation linking. Avoiding being flagged and being “favorited” by viewers also helps in improving your ranking.
As with everything in SEO, the YouTube SEO also begins with keyword research. The goal at this first stage is to find keywords with YouTube results on Google, preferably on the first page. The keyword should also match with the file name of your video before you even upload the video on YouTube. You should also include tags and categories to help find your video from the other millions of similar videos uploaded daily.
Your video title also counts and so does the description. It also helps to have a playlist and social sharing beyond YouTube in other sites such as Facebook, Instagram, and Twitter. You can always seek the services of a good YouTube SEO expert for better results.